The trend of online consumption of aquatic products is obvious in China

On November 27, 2019, the 2019 China Aquatic Products E-Commerce Consumer Forum and JD.com Platform Promotion Conference were held in Beijing. The Forum released the China Aquatic E-Commerce Report (2019) (hereinafter referred to as the Report). The Report was jointly prepared by the China Aquatic Circulation and Processing Association in conjunction with the Institute of Finance and Strategic Studies of the Chinese Academy of Social Sciences, and was also the first e-commerce report on aquatic products published in China.

In the first half of this year, the volume of electricity products reached 398 million, with a turnover of 16.946 billion yuan, up 22.9% year-on-year, according to the report. According to the Ministry of Commerce's big data on e-commerce, in 2018, China's aquawater products volume reached 558 million single, the transaction volume reached 27.126 billion yuan, accounting for 1/3 of the transaction volume of fresh e-commerce.

Xu Lejun, Director of Science, Technology and Market Processing Department of the Fisheries and Fisheries Administration of the Ministry of Agriculture and Rural Affairs, said that the e-commerce platform is of great significance to the development of the aquatic products market. In recent years, in order to help the rifa fish industry cope with the export obstruction of major markets and the double pressure of the impact of the domestic market caused by the large import of basha fish, the Fisheries and Fisheries Administration of the Ministry of Agriculture and Rural Affairs has supported the China Aquatic Circulation and Processing Association to carry out a series of activities for the domestic promotion of rosacea. This aquatic products e-commerce consumption activities are one of the highlights.

"We often say that chinese goods should be self-improvement. For aquatic products I would like to say is that the national goods taste, I hope this activity can make more high-quality aquatic products by the vast number of consumers to see, consume and like. Xu Said.

The report also shows that second-tier cities have become the main trading force for aquatic products, with transactions amounting to 14.389 billion yuan in 2018, accounting for 53.05 percent, and 8.482 billion yuan in the first half of 2019, accounting for 50.05 percent. First-tier cities in 2018 the growth rate of aquatic products e-commerce transactions exceeded 30%. However, from the data for the first half of 2019, the growth rate of transactions in first-tier cities was only 19.3%, a significant decline, while the growth rate of the third and fourth-tier cities accelerated to 24%. It can be seen that China's seafood e-commerce consumption is showing a sinking trend.

In terms of trade categories, the top three trade volumes in 2018 were: shrimp (5,074 million yuan), crab (4,709 million yuan) and fish (4,106 million yuan), while ready-to-eat aquatic products ranked fourth with a turnover of 3,869 million yuan. In the first half of 2019, the fastest growth rate among categories was for shellfish (42.5%), followed by dry aquatic products (34.7%).

Reporters also noted that the price, taste, freshness, distribution speed, quality, etc. are consumers to buy aquatic products when the most concerned about the factors.

"The business model of aquatic products manufacturers in production and marketing, e-commerce and tourism leisure, as well as online and offline integration, there is still a greater room for innovation; Chen Liquan, deputy secretary-general of the China Aquatic Circulation and Processing Association, said.

The Report also recommends that the integration and development of aquatic products e-commerce with recreational fisheries is an important direction for the development of aquatic products e-commerce. In terms of specific fusion models, we should attach importance to new promotion altogether, such as short video, WeChat public number, microblogging, etc., to increase the sense of experience, participation and interaction. With the advent of the 5G era, short video e-commerce will get a new space for development. At the same time, we should promote the quality, branding and cross-border development of aquatic products and electricity. In addition, according to the characteristics of the aquatic products e-commerce, the establishment of a regulatory system in line with the characteristics of the aquatic products e-commerce, and through the efforts of all sectors of society, to crack the logistics problems of aquatic products e-commerce.

On the day of the event, JD.com also signed a strategic cooperation agreement with the China Aquatic Circulation and Processing Association. The two sides will work together to provide domestic consumers with more high-quality aquatic products, to help China's aquatic products enterprises better and faster to achieve domestic market development and domestic trade incremental goals, and further promote the integration of online and offline aquatic products consumption and development.